Our Story

We built Cedar because peace of mind should not be a subscription.

Cedar began with a simple belief: dog parents deserve clarity, not chaos. After watching our own dog navigate a sudden health scare, we realized the tools we needed did not exist in one calm, beautiful place.

Cedar founder with a golden retriever by a misty lake

Our Mission

Help dog parents notice changes sooner and keep their dogs safe, every day.

See the small things

Daily activity, rest, and habits in one simple view.

Spot changes early

Smart insights highlight what matters so you can act sooner.

Make confident decisions

Evidence-based context and vet-ready reports.

Stay connected

Share updates with your care team and loved ones.

Our Values

Built for calm, useful care.

Calm Design

Beautiful, uncluttered experiences that reduce stress and help you focus on your dog.

Evidence Over Guesswork

Smart context, owner notes, and trends that surface what matters.

Privacy & Trust

Your dog's data is yours. We keep the experience private and respectful.

Dog-First Craft

Every detail is designed for real life with dogs: durable, comfortable, and useful.

No Subscription

Pay once. Use forever. No hidden fees for core peace of mind.

Our Story

A dog health journey.

2021

It started with Maple

A health scare showed how hard it is to get clear, timely answers.

2022

The first prototype

Early sensors and app flows helped track rest, activity, and daily patterns.

2023

Testing in the wild

Hundreds of field notes helped shape a calmer, smarter experience.

2024

Refined & trusted

Better insights, reports, and hardware turned Cedar into something families could depend on.

2025

Cedar is here

No subscriptions. No hidden fees. Just peace of mind built for your dog.

Meet the Team

People building for dogs and their families.

Jordan Hughes

Co-Founder & CEO

Product leader, dog parent, and believer in simple solutions that truly help.

Evan Pierce

Co-Founder & CTO

Engineer focused on privacy, performance, and useful software.

Dr. Lisa Park, DVM

Head of Vet Affairs

Veterinarian and advisor ensuring every insight stays clear and responsible.

Mike Reynolds

Head of Design

Designer crafting calm, durable experiences from end to end.

Trusted by dog parents

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Join Cedar and start a safer, calmer journey.

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